Albie Hecht | Worldwide Biggies – DIgital Power profile
By ANDREW WALLENSTEIN

The digital world is really just a means to an end for CEO Albie Hecht, whose company uses everything from Flash games to virtual worlds as an incubator for intellectual property that can live on in the more lucrative worlds he knows well: TV and movies. “We’re not creating one-off products; this is true transmedia,” says the former Viacom exec. He’s made a real business out of what some dismiss as a buzzword, starting back in 2006 with indie-film-turned-webisode-turned-TV series “The Naked Bros.” Now he’s working on video/gaming combos including “Dr. What,” a joint venture with Syfy announced in February, and “Bigby,” which launched in January as an iPhone app. It should come as no surprise that these are aimed at the kid market, given that Hecht was instrumental in the launch of Nickelodeon icons including “SpongeBob SquarePants.”
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